Last update: March 20, 2018
Media Release archive
Lawyers' Professional Indemnity Company adopts new LAWPRO®logo
TORONTO, ON, June 5, 2002: Lawyers' Professional Indemnity Company today announced the launch of a new corporate logo and brand name. LAWPRO will replace LPIC as both the logo and the short-form name by which the company is commonly known. However, the company's legal corporate name will continue to be Lawyers' Professional Indemnity Company.
The decision to adopt the LAWPRO logo reflects the company's significant evolution over the past few years, explained President Michelle Strom. "Although our roots are and always will be in liability insurance, LAWPRO today is more than just a provider of liability insurance for lawyers. Today, we provide a diverse portfolio of insurance products and services that let us better meet our core mandate: to help enhance the competitive position of the legal profession.
"For example, TitlePLUS®, our title insurance and risk management conveyancing program, has helped real estate practitioners compete more effectively in a changing real estate marketplace - to the point where one in 10 real estate purchases in Ontario is now insured with TitlePLUS. Based on this success, we're in the process of expanding TitlePLUS nationally," Ms. Strom added.
"Under the practicePRO® banner, we offer a suite of risk and practice management tools to help lawyers adapt to the changing practice climate, and incorporate technology into their law practices. We provide lawyers with a wide range of insurance options, including competitive Excess Insurance. We are on the leading edge in our use of the Web as a business tool. We're participants in Bar-eXTM, the legal portal, and DIVORCEmateTM, a suite of software programs for the family law bar. We're addressing the need for wellness and balance in the legal profession through our financial support of the Ontario Bar Assistance Program.
"LAWPRO, we believe, is a more inclusive umbrella name that better reflects the more complex insurance company we have become, and positions us for continued growth and innovation as we meet the evolving needs of the legal community."
Lawyers' Professional Indemnity Company (LAWPRO) currently provides a diverse range of insurance-related programs, services, and resources to support the legal community in numerous jurisdictions across Canada. Its primary and Excess insurance programs provide malpractice protection to lawyers in Ontario and Newfoundland and Labrador. Its TitlePLUS product is widely sold in Ontario and being introduced in Atlantic Canada. Its innovative risk management initiative, practicePRO, provides print and Web-based resources that are accessed by lawyers across Canada.
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TM LAWPRO design is a trademark of Lawyers' Professional Indemnity Company. Bar-eX is a trademark of Teranet Inc. DIVORCEmate is a trademark of DIVORCEmate Software Inc.
April 30, 2018